NPD offers sales tracking service
October 17, 2005,
PORT WASHINGTON, N.Y. -- The NPD Group, a consumer and retail information company, has launched a sales tracking service for home textiles.
NPD Home Textiles research data allows retailers to compare their own performance against competitors, while manufacturers can evaluate retail opportunities. The tracking service examines which households are most likely to buy and the influences that drive their purchasing decisions. NPD tracks data for the total market and also analyzes what specific products consumers are buying within the kitchen, bath, bedding and window treatments categories.