Serena & Lily Bows Grownup Line Extensions
January 8, 2007,
Serena & Lily is expanding its nursery textiles brand into "grown-up" versions for toddlers and older children. The company said each of the new ready-made twin and full bedding collections is based on a current nursery line.
The company, a favorite of some celebrity moms, does business with 400 retail accounts in the United States and Canada.
"It has always been our goal to be able to outfit a room in its entirety to reflect the Serena & Lily brand," said Serena Dugan, co-owner of Serena & Lily.
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