Nichol Adds Duties at Dan River
June 4, 2007,
At Dan River, Bruce Nichol, vp of product development, now will head all design and development efforts.
"The business today is less about trend direction as seen by a single company like Dan River, than what is right for each customer," Hammer said. "We constantly are reevaluating the landscape, and have set up teams to work with specific retailers. We are not deemphasizing our efforts in design," but changing the focus, he said.