Ikea to revamp textiles presentation
March 21, 2002-- Home Textiles Today,
New York — Ikea is reordering its approach to home textiles, preparing to present a broader assortment of designs and also planning to test a new home textiles layout in a Canadian store opening next month.
"We're looking at textiles in a different way today," said Pernille Lopez, president of Ikea North America, during last night's launch party here for the retailer's third PS Collection of indoor/outdoor home accents and furniture.
"In textiles, we'll add more new [designs] on a quicker cycle than we have in the past," she told HTT. "Then we will still continue to have a basic assortment of textiles."
In its new Vancouver store, slated to open April 3, Ikea will pull together textiles from its Eating, Sleeping and Living areas into one department, she said.
In addition, the company is reintroducing fabric to its stores, something it dropped during the 1990s when it found that Americans do not sew in nearly the same numbers as Europeans.
"The fabric itself might not have a big sales volume, but it adds to the expectation of the customer," Lopez said.
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