Divatex snags Shag license

NEW YORK — Shag's hipster cool design will make its debut as home textiles later this week at the Divatex showroom.

Divatex has been licensed to produce bedding, bath and beach featuring Shag designs. Although the main business of Shag — California artist Josh Angle — is artwork, his designs have also been licensed for barware, cocktail napkins, placemats, coasters, books, men's shorts, ties, stationery, watches and accessories.

The artist's sensibility evokes the sort mid-1960s cocktail chic embodied by the Pink Panther. Pattern names are also very much of the era: Monkey Lounge, Oola Boola and Hottie Cat.

"It's fun and funky, with good vibes," said Shay Zamit, vice president of merchandising, Divatex. "It's the kind of design that looks futuristic by taking from the past."

Featured Video

  • The Countdown to the ICON Honors Continues featuring Christophe Pourny

    Camera Icon More Videos

CURRENT ISSUE

HTT digital edition

See the May 2017 issue of Home & Textiles Today. In this issue, we discuss our annual Market Basket survey, which finds higher prices and more polyester at leading retailers. See details!