Carpenter launches ‘Zzzz Across America’ tour
August 22, 2008,
Richmond, Va. – Comfort cushioning product supplier Carpenter Co. is launching its latest promotional campaign, tying in the SleepBetter.org website with the “Zzzz Across America Tour” led by a trailer full of interactive tools for consumers.
The website includes more than 150 sleep tips, product guides, sleep-related articles and blogs, and advice from Michael J. Breus, “The Sleep Doctor.”
The tour will take off August 28, heading from Richmond out across the country, offering consumers at each stop the chance to play games, test their reactions, try out pillow and mattress types and partake of other interactive stations in the trailer.
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