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Ex-Cell Gets Pink for a Cause

Ex-Cell Home Fashions has teamed with The Breast Cancer Research Foundation, creating for market a new collection of "pink products" in bath and table linen categories.

Seven percent of the wholesale price of each item in the line — which is branded Ex-Cell/Kemp & Beatley — will be donated to the foundation.

The bath program includes new groupings: West Palm, a coordinate story including a 100% polyester shower curtain and ceramic accessories; Sag Harbor, a 100% cotton white waffle weave shower curtain with ceramic accessories; Sophisticated Rose, a printed 100% polyester curtain with ceramic accessories; Opaline, a collection of free-standing bath accessories; and Marble Glass, another free standing collection of bath accessories.

Bath towels and bath rugs are also part of these coordinate collections.

The Ex-Cell/Kemp & Beatley table linen category will also add "pink" styles, including: Bistro, a cotton-polyester blended solid pink with a white accent tablecloth, placemat and napkin; Felicity Rose, a printed tablecloth and accessories on 100% polyester; Moire Plaid, a coordinate to Felicity Rose made of 100% moiré polyester; West Palm, a polyester printed group on a pique cloth; Bellagio and Collette, both made of polyester damask; Marilyn, a two-tone reversible tablecloth of blended fibers; and Brigette, an engineered damask group with a formal feel.

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