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Specialty retailers add market share

Specialty stores have pulled even with department stores, with each garnering market share of 19 percent in home textiles sales for 2001.

The edging up of two percentage points from 2000 was attributable both to the strong sales and new stores growth from four long-time key players — Bed Bath & Beyond, Linens 'n Things, Pier 1 Imports and IKEA.

But the increased strength of the specialty store channel also was enhanced by the arrival on the Top 50 list of fast-growing Anna's Linens and HomeGoods.

In dollar terms the specialty stores scored the largest home textiles sales increases — 13 percent, or $3.660 billion, up from $3.240 billion in 2000.

And specialty stores were the only one of the six channels to record a double-digit sales increase. Indeed, the catalog and "others" channels saw sales drop.

The clear leaders in channel market share were the discount stores/supercenters, with a 45 percent share. Interestingly, this was the same share that the segment recorded for 2000.

This channel's dollar share increase of 4.8 percent just barely edged out the 4.4 percent dollar increase of the department store segment.

Discount department stores/supercenters, now together as a channel since many of the former are moving to the latter model, recorded sales of $8.702 billion compared with 2000's total of $8.300 billion.

Warehouse clubs in the Top 50 saw sales increase 7.2 percent to $268 million, up from $250 million, retaining a 1 percent channel share.

Department stores held their own in market share and saw sales for 2001 increase to $3.647 billion.

Catalogs took a big hit in 2001 in dollar share, dropping to $2.100 billion, compared with $2.295 billion in 2000, or a drop of 8.5 percent, largely because of the precipitous declines at JCPenney, Fingerhut and Spiegel. In terms of percentage share by channel, the catalogs slid only to 11 percent share from 12 percent in 2000.

At the bottom of the channel share distribution is the "others" channel, which includes Sears, newcomer Lowe's and the Army & Air Force Exchange. These players saw sales drop 2.5 percent to $1.005 billion. Market share dropped to 5 percent from 6 percent in 2000.

Top 5 home textiles specialty retailers

Top 50 Rank Company Home Textiles Sales ($millions) Percent Change Number of Stores
R: Revised from updated information. Source: HTT Research
2001 2000 2001 2000
5 Bed Bath & Beyond $1,581.0 $1,318.0 20.0% 396 311
6 Linens 'n Things $1,004.0 $913.0 10.0% 343 283
13 Luxury Linens $273.0 $258.0 5.8% 277 228
19 Pier 1 Imports $183.6 $159.4R 15.2% 891 798
23 IKEA $155.4 $120.1 29.4% 15 14


Top 5 home textiles discounters

Top 50 Rank Company Home Textiles Sales ($millions) Percent Change Number of Stores
1. Includes sales from supercenters.
2001 2000 2001 2000
1 Wal-Mart1 $2,580.0 $2,389.0 8.0% 2,744 2,643
3 Target1 $1,930.0 $1,759.0 9.7% 1,053 977
4 Kmart1 $1,826.0 $1,837.0 -0.6% 2,114 2,105
9 T.J. Maxx/Marshalls $490.0 $454.0 7.9% 1,269 1,196
11 Family Dollar $280.1 $263.4 6.3% 4,299 3,833


Top 5 home textiles department stores

Top 50 Rank Company Home Textiles Sales ($millions) Percent Change Number of Stores
1. Department store sales only. Source: HTT Research
2001 2000 2001 2000
2 JCPenney1 $1,260.0 $1,167.0 8.0% 1,075 1,111
8 Kohl's $520.0 $420.0 23.8% 382 320
10 Mervyn's $388.0 $396.0 -2.0% 264 266
15 Macy's East $245.0 $230.0 6.5% 116 90
18 Macy's West $210.2 $220.0 -4.5% 138 102


Top 5 home textiles catalogs

Top 50 Rank Company Home Textiles Sales ($millions) Percent Change Home Textiles As a % of Total Retail Sales
Note: Includes catalog and Internet sales.
1. Excludes retail sales.
2001 2000
2 JCPenney1 $1,075.0 $1,176.0 -8.6% 32.1%
16 Fingerhut $219.0 $312.0 -29.8% 17.6%
17 Spiegel $215.0 $244.0 -11.9% 29.3%
21 Brylane Home $168.0 $150.0 12.0% 11.4%
27 Domestications $150.0 $151.0 -0.7% 82.9%


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