Elvis Lives – on fabric by Cranston
Lissa Wyman -- Home Textiles Today, January 19, 2006
NEW YORK -- V .I.P by Cranston is launching a new fabric collection called Elvis Lives in partnership with Elvis Presley Enterprises of Memphis. The new Elvis line targets fabric stores and retail fabric departments worldwide.
Patterns mix photo-realistic and graphic images on graphic-patch backgrounds in both bright and muted colorways. Fabrics are 100% cotton, printed in the USA , and consist of four designs in two different colorways.
According to Cranston , the Elvis Lives collection is suitable for apparel, crafting and home décor uses.
“It has been years since Elvis Presley Enterprises authorized a fabric release,” said Carol Butler, director of Worldwide Licensing for EPE.
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