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Town & Country gets feet wet with juvenile bath

New York — Building on its bath business, Town & Country Living launched at April market its first fully coordinated collection of juvenile bath products.

Dubbed H2O Trends for Kidz, the new line is an offshoot of Town & Country's H2O brand for the bath within the Bath By Town & Country division.

The new juvenile line features four colorful animal characters with youthful appeal — a green frog, a purple hippo, a yellow duck and a blue dolphin.

Each character-themed collection coordinates with a two-piece towel set; a hooded towel; appliques for the tub; a five-piece soft molded plastic bath accessories kit that includes a puppet wash mitt; and one of two panel print shower curtains that feature all the four characters. Of the two curtains, only one is equipped with netting pockets for storage of the accessories.

Price points include $9.99 and $11.99 for both shower curtain types, $9.99 for the hooded towel, $7.99 for the two-piece towel set and $12.99 for the accessories kit.

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