• Cecile Corral

Kohl's Basks in South Florida

This month Kohl's introduced itself to South Florida shoppers for the first time, opening a wave of new units in Miami-Dade, Broward and Palm Beach Counties.

One of the sites here, located in the Miami suburb of Kendall, seemed to maintain a standard Kohl's plan-o-gram and product assortment, as well as marketing ploys. During a recent store visit, three store associates greeted a few dozen shoppers with a 15% discount on all purchases that day with the opening of a new Kohl's credit card account.

At the center of the home department — spanning all bedding and bath textiles categories as well as hardline decorative accessories and a plentiful kitchen utensil and gadget area — was a display bed dressed in the Signature Key pattern under the Simply Vera by Vera Wang collection. Its components were on sale, with the comforter set slashed by 30% — to $249.99 from $359.99. On that same note, the bath coordinate collection was also reduced by 30% — the shower curtain down to $48.99 down from $69.99.

Nearby were three other bed displays — most of them marked at sale prices. The Hotel by Park Avenue comforter set was reduced to $149.99 from $249.99 and the Chaps Leighton was also on sale — sheet sets priced at $79.99 vs. the regular $119.99 and comforter sets at $249.99 down from $359.99.

The apt. 9 bed ensemble, however, seemed to be regularly priced, at $59.99 and $219.99 for sheet sets and comforter sets, respectively. Only the apt. 9 reversible comforter showed a price cut — 50% down to $79.99.

Interestingly, Miami's homegrown Cuban-American celebrity — Daisy Fuentes — was pushed to the back seat, set on shelves behind Vera's Signature bed. Daisy's 300-TC sheet sets were on sale for $99.99, as were her comforter sets, at $269.99.

Advertised "Bonus Buys" in bedding included 1,000-count cotton sateen "luxury" sheet sets for $99.99 and generic beach towels, which were slashed by 45% to $12.09 — despite the fact that in South Florida this category is not seasonal but year-round.

Table linens sets comprised of one tablecloth and eight matching napkins were 40% off at $23.99, while Food Network branded kitchen towel sets — three-packs of terry towels — were reduced to $9.09 from $12.99.

Cecile CorralCecile Corral | Senior Product Editor, Home & Textiles Today

Cecile B. Corral has been a product editor with Home Textiles Today since late 2000. She covers the area and accent rug, kitchen textiles, table linens, beach towels, decorative bath and decorative pillow categories, as well as some retail subjects.

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See the May 2017 issue of Home & Textiles Today. In this issue, we discuss our annual Market Basket survey, which finds higher prices and more polyester at leading retailers. See details!