Aegean sails into home
Home & Textiles Today Staff -- Home Textiles Today, June 9, 2004
Dayton, Ohio — Aegean Apparel, maker of robes and novelty sleepwear, has moved into home.
The 13-year-old company introduced its inaugural line of beach towels in late fall 2003, and this past spring debuted bath towel collections made at its factory in Turkey.
"We had been doing private label in home for Pillowtex and some department stores. After Pillowtex (went out of business), we decided to do branded," said Juliane Pelfrey-Fiely, account representative.
In beach, Aegean so far has adapted 70 novelty designs from its apparel lines. The 30-by-60-inch towels are made of terry velour and carry a suggested retail of $28.00. The towels are packaged in clear, cylindrical totes with a cord shoulder strap.
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