Sferra signs exclusive with boutique hotelier
September 22, 2006-- Home Textiles Today,
New York – Sferra has forged a partnership to become the exclusive provider of bed linens with Thompson Hotel Group which is expanding its portfolio of boutique lodgings in New York, Los Angeles and Sonoma, Calif.
A year in development, Sferra teamed with Thompson Hotels to create a special sheeting construction for the hospitality industry in a 400-count Pima sateen. The program launches this fall and marks the luxury linen maker’s first venture into a large-scale hotel collaboration.
“In researching the hotel bedding industry, we felt that we could create a superior product to what was being offered, and started exploring the possibilities of who would be an ideal partner,” says Paul Hooker, president.
Related Content By Author
Industry Related Content
More From the NY Market: It's All About Product!