Williams-Sonoma Home catalog inspires matching stores
Home & Textiles Today Staff -- Home Textiles Today, November 16, 2004
SAN FRANSISCO — Williams-Sonoma's first Williams-Sonoma Home catalog has been in circulation for only a few weeks, but already the company is planning to open bricks-and-mortar stores to expand the luxury home furnishings concept.
According to the company's Web site, three to five Williams-Sonoma Home stores will open in fall 2005. Locations identified so far include Los Angeles and Palo Alto , Calif. ; Portland , Ore. ; and Cincinnati . Several stores will open near existing Williams-Sonoma stores, which focus on merchandise related to cooking and dining.
The new brand also will launch its own bridal registry next year, according to the site.