Parimatex lines target demographic groups

Dayton,N.J.Parimatex Group is readying five new collections for theNew Yorkmarket week in February, including the tween and infant/kids areas.

“We are now tailoring our products to different market segments, which include gender, age and lifestyle,” said Lisa Gabriele Maurer, product development coordinator.

For adults, Parimatex will debut Urban Poise, featuring designs inspired by art and culture; as well as Authentic, a redesign of the company’s classic collection. Two lines are set for tweens: Extreme Bedding for boys, and Dreams for girls. The Peas collection will target infants to school-aged children.

Flexible set-ups will be the key to all programs, Maurer added. Parimatex will offer each collection as duvets, comforter sets, bed ensembles or room solutions (ranging up to 22 pieces). The program is open to all channels, and pricing depends upon customer requirements.

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