• Cecile Corral

Hilasal Soft-Spun Classics to Fill Luxury Towel Niche

Pembroke Pines, FL — Bath and beach towel manufacturer and supplier Hilasal said it has found the perfect recipe for hitting an aggressive price point for a luxury towel.

The new Hilasal-branded Soft-Spun Classics collection is a two-ply, 65% Egyptian cotton and 35% bamboo fiber blended bath ensemble group that is set to retail for $9.99 for department store retail customers, said Larry Price, director of U.S. sales.

“We have been trying to come up with a towel we felt was different from what is out there,” he said. “We don't see an Egyptian-bamboo blend in the marketplace at this price point. So we are trying to hit a price point with this blend that works for our customers and fills a need for them.”

The products are made in Mexico by Hilasal at the company's Guadalajara facilities.

The towels are highly absorbent, environmentally friendly, anti-bacterial, durable and breathable, according to the hangtags.

The palette includes 17 solid colors that come in groups of light, mid-tone and deep hues.

The specs are: bath, 30-inch-by-56-inch and 18 pounds per dozen; hand, 16-inch-by30-inch, 5.5 pounds per dozen; and wash, 13-inch-by-13-inch and 1.9 pounds per dozen.

The towels also feature a dobby border. “We literally looked at about 40 dobbies until we chose this one,” Price said. ”

The company will offer bath sheets and tub mats as coordinates, but will consult its retail customers on sizes and weights.

Cecile CorralCecile Corral | Senior Product Editor, Home & Textiles Today

Cecile B. Corral has been a product editor with Home Textiles Today since late 2000. She covers the area and accent rug, kitchen textiles, table linens, beach towels, decorative bath and decorative pillow categories, as well as some retail subjects.

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