Perfect Fit launches Destination Campus packaging
November 5, 2004,
NEW YORK — Perfect Fit has launched back-to-school-oriented packaging solutions called Destination Campus.
Basic bedding items will be packaged in sets such as two pillows and a mattress topper for $39.99 or a full comforter, sheets, pillows and a mattress pad for $129.99 A version of these packaging concepts is also available for Jockey-branded items.
Perfect Fit also added luxury fabrics to its Jockey Platinum line in pillows and mattress pads. One jacquard, a sateen stripe and a solid baffle-box construction have been added in a 350-count silk cotton. There is also a 500-count mattress pad with 18-ounces of fill.
An entire line of Aller-Free pillows and pads have also been added using Ultra Fresh technology in a good/better/best strategy that goes from antimicrobial to offering anti-dust mite protection.
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