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Target to open store on Amazon

Heath E. Combs, Andrea Lillo -- Home Textiles Today, September 17, 2001

Target and have announced a five-year alliance to open a Target store at later this fall. This will expand Amazon's product offerings to include thousands of apparel, home, electronics and jewelry products.

In addition, Target has chosen's complete solution of e-commerce technology services, order fulfillment and customer care services for its current online sites, including,,, and, beginning in summer 2002. All of these properties will still be owned by Target Corp.

" has experienced tremendous growth in the past 12 months, and we believe this new Target store at provides another opportunity to expand our business," said Jerry Storch, vice chairman of Target Corp. "We are excited to be working with and believe this alliance will further strengthen our brand and deepen our relationship with our guests."

Jeff Bezos, founder and ceo of, said, "We're always looking to expand selection for our customers, and this strategic partnership with a leading retailer like Target hits the bull's-eye. In time for the holiday shopping season, and then continuing in 2002, will have jewelry, apparel and more home living and electronics products available for our customers, thanks to the new Target store at and a great Target gift line-up."

Under the five-year strategic alliance, will receive per-unit fees and annual fixed fees, while Target will receive the benefits of the e-commerce platform and vast customer base to accelerate its online growth.

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