Country Living Unveiled at Kmart, Sears

Although it began rolling out in August, the Country Living Collection of more than 700 home products officially made its debut last month at Kmart and Sears.

The collection — which includes fashion bedding, bath, kitchen textiles, tabletop, décor and ready-to-assemble furniture — will be carried in more than 1,200 Kmart stores and 500 Sears units. Country Living is assembled around four design themes: Modern Countryside, Blue & White, Red & White, and Faded Antique.

Comforter set retails top out of $169.99, while bath prices range from $6.99 to $14.99.

"The complete collection focuses on high-quality craftsmanship combined with seldom-seen artisan details," said Glen Ellen Brown, vp, Hearst Brand Development, which pursues licensing arrangements for Hearst Magazines properties.

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