Surtex Rebrands, Launches Website

Surtex, the trade show for the applied art industry, has introduced a new logo, web site and marketing campaign.

The revamped logo features trendy graphics and bold colors meant to express the power of design.

The show's new branding theme, "The Originals," reinforces the exhibitors' creativity in art and design."

The website, surtex.com, now includes streaming industry news, up-to-date exhibitor images and the show updates to provide an improved resource for the art and design community.

"Surtex is where the applied art industry refuels and reinvents itself for the marketplace, every single year," said Penny Sikalis, show manager and vice president of show organizer GLM.

The next Surtex will take place May 16–18 at the Jacob Javits Center in New York.

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