Anchor Home debuts microfiber kitchen towels

At the New York Market – Anchor Home Products added microfiber kitchen towels to its assortment. These solid-colored ribbed towels come in eight colors and carry a diamond-shaped hangtag designed by the company. It reads “Aqua Dry” and points out the advantages of microfiber – absorbs liquids three times faster than cotton; is five times its weight in water; good for polishing; streak and lint free; machine-washable; and stain resistant.

Other innovations at Anchor include the recent debut of its Home Pad line, a collection of polyester face and neoprene backed placemats. These cushioned mats absorb liquid but don’t leak through. They can resist heat up to 400 degrees and are machine washable.

They come in heat-transfer printed patterns, available in the 30 designs in Anchor’s archive.

They also coordinate with kitchen towels, pot holders, oven mitts and aprons.

In other market news, Anchor introduced its third generation of Better Homes and Gardens soft window and kitchen textiles collections. The two new design groupings are: Cottage, a coastal theme; and Chestnut Hill, a traditional direction.

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HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!