CHF Adds Quiksilver and Roxy Licenses
April 27, 2009,
CHF Industries has entered into a license with outdoor sports lifestyle company Quiksilver to produce home lines for its Quiksilver and Roxy brands.
"Partnering with CHF Industries allows us to further our vision of creating a complete lifestyle company," said Steve Tully, president, whole, Quiksilver Americas.
CHF plans to translate the surfing and boardriding culture of Roxy and Quiksilver into home by usuing the brands'mountain and wave logos on products with innovative constructions and colors, said Joan Karron, executive vp, CHF.