CHF Adds Quiksilver and Roxy Licenses
Home & Textiles Today Staff -- Home Textiles Today, April 27, 2009
CHF Industries has entered into a license with outdoor sports lifestyle company Quiksilver to produce home lines for its Quiksilver and Roxy brands.
Quiksilver's apparel and footwear are sold in more than 90 countries through a diverse set of distributers, including surf shops, skate shops, snow shops, and company-owned retail stores as well as specialty stores and department stores.
"Partnering with CHF Industries allows us to further our vision of creating a complete lifestyle company," said Steve Tully, president, whole, Quiksilver Americas.
CHF plans to translate the surfing and boardriding culture of Roxy and Quiksilver into home by usuing the brands'mountain and wave logos on products with innovative constructions and colors, said Joan Karron, executive vp, CHF.
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