Carpenter Co. to develop branded line with National Sleep Foundation
Staff Staff -- Home Textiles Today, April 20, 2010
Richmond, Va. – Carpenter Co. has joined with the National Sleep Foundation to develop a branded line of pillows, mattress toppers and mattress pads.
The Foundation is an educational and scientific non-profit located in Washington, DC. Its members include researchers and clinicians focused on sleep medicine, professionals in the health, medical and science fields, individuals, patients, families affected by drowsy driving and more than 900 healthcare facilities throughout North America.
Every Foundation-branded product produced by Carpenter will include the organization’s education materials outlining how consumers can improve their sleep. The products also will be independently tested for comfort and support.
“Americans trust the National Sleep Foundation brand as an authoritative voice for sleep information,” said Dan Schecter, vp of sales and marketing, Carpenter Co. “It’s a natural partnership.”
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