MHS deal will bring Cranston Print Works’ licensing to Japan
August 12, 2009,
Minneapolis -- MHS Licensing has partnered with SCT Inc, an international trading company based in Tokyo, to sub-represent Cranston Print Works’ 120-year-old archives in the Japanese market.
SCT specializing in the fashion and consumer markets and represents a number of properties in Japan, including Historic Royal Palaces, Royal Mail, Russian art, and overseas artists, as well as Japanese artists and illustrators worldwide.
“Despite the difficulties facing the market right now, we see great potential for Cranston and look forward to developing it into a major brand in the Japan market, rivaling the popularity once enjoyed by Liberty and Laura Ashley,” said Brian Gregory, an SCT principal.
Cranston will officially launch in Japan during the License Asia show in October. However, said Gregory, “We have already received strong interest from interior and bedding companies.”
Collectively, MHS Licensing’s artists generate nearly $100 million in annual sales through licensee partners, according to the company.
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