New Kmart ads redirect customers to open stores
February 3, 2003,
Kmart is launching a nationwide advertising campaign intended to roll over customers from its 326 closing stores to units that will remain open — easing the transition and, not incidentally, intended to stave off competitors' incursions.
All of its stores, including the ones scheduled to close, will receive the hand-out coupon books, which are good only in stores that will remain open and are available chain-wide until supplies last. Closing stores will also provide maps and address information of the closest Kmart units.
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