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WGSN to Launch Home-Oriented Trend Tracker

Advisory Board includes Walmart, Zara Home

Fashion forecaster WGSN is launching (HBL), a new trend forecasting entity and product development tool for the $250 billion global home and interiors industries.

The company has put together an advisory forum for homebuildlife that includes senior industry professionals. They are:

Doug Rozenboom, vp creative & design, home and seasonal hardlines, Walmart;Vera Vandenbosch, director of marketing, ABC Carpet & Home;Fionnuala Johnston, design manager, European home center chain B&Q;Alexandra Ronmark, design head manager, Zara Home;Paul Finch, program director, the World Architecture Festival, and editorial director of the Architects’ Journal and Architectural Review;Gregory Dunlop, international director for global projects, Grohe premium facet and fixtures manufacturer;Anna Pretty, consultant director, Zara Home;Sherri Donghia, former creative director, Donghia Textiles;Lisa White, former editor of View on Colour, INview and Bloom magazines and consultant in the field of horticulture;Graham Hollick, a consultant specializing in art direction, creative consultancy, design and trend prediction;Kate Loudoun-Shand and Jerry Sacher, co-founders of Ny-Lon, a diverse design practice that provides design and product development services for the retailers around the world;Max Lamb, British product designer.

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