Karastan Joins InStyle’s '15 for Fall’ Promotion
Staff Staff -- Home Textiles Today, September 15, 2009
Mohawk Industries’ upscale area rug division, Karastan, is the exclusive flooring participant in InStyle magazine’s “15 for Fall” promotion, which celebrates the publication’s 15th anniversary.
InStyle singled out Karastan’s contemporary tufted and eco-friendly wool rug offerings as among the “must-have fashion, beauty and home décor items” for this fall.
Promotional partners are featured in InStyle’s September issue as well as online. Joining Karastan are other luxury goods manufacturers such as Elizabeth Arden, Longchamp, Jimmy Choo, bebe and Moschino.
The area rug house’s Mystical Zebra rug, which is part of the Exotics collection, was the flooring used in the magazine’s celebrity-attended Summer Soirée event late last month at The London Hotel in West Hollywood. Mystical Zebra is tufted and features Scotchguard Protection and Stain Release for added durability.
Karastan is also conducting its own promotion in conjunction with InStyle’s “15 for Fall” campaign by offering rebates on 15 rugs, including Mystical Zebra, through Sept. 30.
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