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IHA to engage consumers, realigns staff

Derek Miller to head show marketing; Perry Reynolds to lead global trade development

Rosemont, Ill. - The International Housewares Association is planning to step outside the trade arena and engage the housewares consumer.
The objective is part of a five-point strategic plan announced yesterday by the board of directors of the International Housewares Association, organizers of the International Home + Housewares Show.
"The focus of the plan is on IHA's core competency, the facilitation of trade between buyers and sellers primarily through the International Home + Housewares Show," said Keith Jaffee, chairman of 02 Cool and IHA's chairman of the board, in a statement. "But along with the execution of the show and IHA's other value-added member services, the plan has added a new component recognizing the importance of engaging with the consumer to enhance their exposure to housewares products and trends."
Other member services targeted by the plan include trade missions to key foreign markets and delivery of industry educational and network opportunities.
The IHA also realigned its staff to support execution of the plan. Derek Miller, formerly vice president of international, will now head show marketing efforts as vice president of global marketing. Perry Reynolds, formerly vice president of marketing and trade development, will lead the member services and trade development efforts as vice president of global trade development.
"These changes allow IHA to unify the domestic and international efforts that formerly had been split between the two managers and their departments," said Phil Brandl, IHA's president and ceo. Miller and Reynolds will transition to their new responsibilities over the next several months, he said.

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