Protect-A-Bed bows REM-Fit in Vegas
Retail Editor 2 -- Home Textiles Today, January 27, 2014
Las Vegas - Bedding protector manufacturer Protect-A-Bed a new line developed specifically for consumers who pursue active, healthy lifestyles here yesterday on the opening day of the Las Vegas Market.
REM-Fit (which stands for Rest, Energize, Motivate) employs Protect-A-Bed's Miracle Membrane along with its wood-based fiber Tencel in pillows, mattress and pillow protectors.
"REM-Fit takes our sum of knowledge in the bedding industry and builds on what has been proven to create the best sleep environment," said James Bell, president of Protect-A-Bed. "Sleep is incredibly important for all of us, but especially for those who push their bodies to the limit. They require a sleep environment that allows their body and mind to fully rest."
The line is being endorsed by celebrity CrossFit athlete Camille Leblanc-Bazinet, who was named the sixth fittest woman in the world in 2013. Leblanc-Bazinet is attending Las Vegas Market today.
"I perform at my best when I am fully rested," said Leblanc-Bazinet. "The REM-Fit line is ideal for people like me who are active every day and need a sleep sanctuary."
Mednick Talks to HTT about Online Trends for Textiles