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Home Depot acquires Blinds.com

Atlanta - The Home Depot today announced that it has acquired e-commerce window coverings giant Blinds.com - an indication it will pursue the window category more aggressively.

Based in Houston, Blinds.com is said to be world's top online window coverings retailer. It was founded in 1996, and has a "knowledgeable, highly-trained staff [that] has been selling window coverings for an average of 12 years," Home Depot noted in a press release.

As the home improvement center chain "continues to implement its interconnected retail strategy," it will work with Blinds.com to expand its technology into homedepot.com and the company's stores with the goal of improving the entire end-to-end buying process for window coverings.

The terms of the deal were not disclosed.

"We're delighted to welcome the Blinds.com team into The Home Depot family," said Frank Blake, chairman and ceo, The Home Depot. "The acquisition of Blinds.com positions us well for expansion in the quickly growing online window coverings market. In addition, their unique sales and service model is one we hope to learn from as we continue to create even better interconnected retail experiences for our customers."

The Blinds.com management team and staff will remain intact at its headquarters.

"We're joining forces with The Home Depot because there is a huge opportunity to utilize each other's strengths, take additional share in this category and move even faster toward our vision of making the design, purchase and installation of quality window coverings as easy and affordable as possible," said Jay Steinfeld, founder and ceo, Blinds.com. "We will continue to build the Blinds.com brand and culture in our own unique way, and we believe The Home Depot is the best partner to help us do this over the long term."

 

 

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