Powell marries new rugs with pillows, throws
Retail Editor 4 -- Home Textiles Today, January 20, 2014
Mineola, N.Y. - The Bombay Company's Powell Rug Division will introduce 10 new style additions to its Tapes collection of area rugs and coordinating chenille accent pillows and poufs.
The line will be on display during the Las Vegas Market Jan. 26-30 at the company's seventh floor showroom in space A-753 in Building A.
The new rugs are geometrical and symmetrical "to give a balance to the already successful designs" that already exist in the Tapes collection, named for the French term for tapestry, Powell said.
Powell's design team built on current trends in flat-woven styles to develop the new varieties, which employ space-dyed chenille yarns. But unlike flat weaves, the rugs offer some texture and also feature a latex primary packing with a soft cotton backing finish, "allowing the rug to lay flat on the floor without an additional underlay pad."
All rugs, pillow and Poufs will be in stock by mid-March. Woven and hand-crafted in India, a 5-by-7 is set to retail for $249. The 21-inch square dec pillows, made with the same chenille fabric and have a suede fabric backing, are priced at $39.99, and the 21-by-21-by-21 poufs, which are stuffed with beans and have a cushion top, will retail for $79.
"This full collection of matching rug, pillows, and pouf allows the furniture retailer to create a great display to enhance any upholstery group in there store, while offering their customer a great brand and a complete one stop shopping experience," said Wil Hollands, president of Hermes Otto International, which owns The Bombay Company brand.
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