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Final online shopping week misses the mark

Reston, Va. - In the end, consumers spent, but not enough. Holiday shopping fell short of expectations, according to comScore.
E-commerce spending from desktop computers for the first 52 days of the November-December 2013 holiday season was $42.8 billion, an increase of 10% vs. year ago. But shoppers' momentum failed to pick up steam in the final days before the Christmas holiday.
Initially, shoppers were expected to spend heavily late in the season to make up for the highly compressed holiday shopping calendar this year, according to comScore chairman Gian Fulgoni. But the final online shopping week saw considerably softer sales than anticipated, he said. Fulgoni said this online holiday season was significant because absolute dollar sales gains in consumer spending were held back by steep discounts offered to stimulate consumer demand.
comScore said the top 10 biggest sales days for 2013 were led by Cyber Monday (Dec. 2) with a record $1.735 billion in desktop spending, followed by Tuesday, Dec. 3 with $1.410 billion and Green Monday (Dec. 9) with $1.401 billion.
The 2013 holiday season saw 10 days with more than $1 billion spending, but down from last year's total of 12 individual days, a reflection of this year's calendar, which featured six fewer days of online shopping between Thanksgiving and Christmas.

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