Dreams LLC to launch HGTV collection
Retail Editor 5 -- Home Textiles Today, January 23, 2014
Rochester, Mich. - Dreams LLC will unveil its first HGTV Home sleep system collection during the Las Vegas Market, which takes place Jan. 26-30.
The product range includes 12 sleep pillow designs, six mattress toppers, mattress and pillow protectors, four styles of mattresses, three adjustable bed bases, specialized metal frames and support systems, four crib mattresses and pet bed products.
Art Van PureSleep will be the first anchor retailer to debut the line when it launches in the U.S. and Canada in early this year.
"Consumers are passionate about HGTV, expect the best from its home and lifestyle products, and will be delighted when they experience these products firsthand," said Scott Miller, president of Dreams LLC.
"Launching our new sleep line is a natural extension of the HGTV HOME brand," added Ron Feinbaum, general manager and senior vice president, consumer products, HGTV.
Dreams LLC will host a "Breakfast in Bed with HGTV" ribbon cutting Jan. 26 at 9 a.m. at its showroom in Building B, Space 958 of the World Market Center Las Vegas.
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