Woods International, HGTV's Drew & Jonathan Scott align for home collection
Retail Editor 1 -- Home Textiles Today, February 3, 2014
High Point, N.C. - Outdoor lifestyle furnishings and home décor supplier Woods International has signed an exclusive licensing deal with HGTV celebrities and brothers Drew and Jonathan Scott to co-develop a coordinated collection of home furnishings and accessories under the new "Scott Living" brand name.
The Scott brothers are co-hosts of HGTV series Property Brothers, Brother vs. Brother and Buying & Selling. Looking to expand their expertise into home décor merchandise, their new Scott Living collection with Wood International is "draws on the prodigious architectural experience and sophisticated design sensibilities" of these twin brothers, who are also partners in Scott Brothers Entertainment, the multifaceted media production company and content provider that is licensing the Scott Living brand. Scott Brothers shows air in more than 80 countries and territories worldwide.
The initial Scott Living collection will encompass seven fully-coordinated product ensembles for both outdoor and indoor living, including bed and bath fashions, home décor and accessories.
The launch is set for May 6-8 at the National Hardware Show in Las Vegas, and will include several key outdoor living product categories -- planters, bird baths, fountains, tabletop lighting, hanging lighting, torches, pathway lights, wall art, occasional furniture, fire pits, garden seats and serving trays.
Scott Woods, founder and president of Woods International, said his company and the Scotts are "developing products that span 10 or more different merchandise categories to offer the consumer a totally coordinated and complementary presentation."
"We don't use stuffy design terms that confuse the average consumer," Drew Scott noted. "Our collection is ‘relatable swell.' From larger furniture options to small accents, our collection gives the consumer the solutions for their space regardless of restrictions in budget, size or desired overall design."
Added Jonathan Scott: "The Scott Living brand will have an overall modern, clean-lined design aesthetic, with some aged and vintage elements layered in for added interest. I love the mix of old and new, and pulling in interesting materials, textures, finishes and colors to create a real signature look for the collection."