Housewares veterans launch The AIMsights Group
January 24, 2014,
Albing International Marketing and Marsha Everton announced a new collaboration, the AIMsights Group, dedicated to helping companies market to the largest demographic groups driving sales in housewares and other industries.
AIMsights will leverage data behind purchasing and shopping behaviors of Millennials and Baby Boomers to help businesses targeting these markets gain a competitive edge.
Principals are Robin Albing, a seasoned expert in Millennials, and Marsha Everton, an experienced veteran in the Baby Boomer segment. "For the first time in history, the younger generation has a stronger set of specific skills than the preceding generation, specifically when it comes to new technology and social media. This has disrupted the traditional role of Baby Boomers, and has created a groundswell of change for businesses who target these two segments," said Albing.
Everton, former president and ceo of The Pfaltzgraff Co., a leading dinnerware brand, added that AIMsights, said, "Having worked directly with leading lifestyle brands and retailers, we have first-hand experience in the industry," Everton said. "We understand the nuances of the consumer markets they are trying to reach, and are dedicated to providing them with the tools they need to drive growth."
The company will share the findings of its recent research, "The M@B Factor, a new blueprint for capturing the business of Millennials and Boomers," at a presentation March 17 at 10:30 a.m. at the International Home + Housewares Show in Chicago.