Nourison social media campaign targets diabetes
Retail Editor 4 -- Home Textiles Today, December 31, 2013
Saddle Brook, N.J. - Nourison is teaming with the Diabetes Research Institute through social media.
Beginning Jan. 2, Nourison will donate $1 to the DRI for every new "Like" or follower on the Facebook and/or Twitter page through the end of the month. There will also be a chance to win a rug and pillow coordinate.
"Nourison and the Peykar family [Nourison's owners] have been strong supporters of the Diabetes Research Institute for a long time," said Thomas Itty, marketing director of Nourison. "Our goal is to raise awareness and highlight the significant progress of organizations such as the DRI."
"This is a wonderful opportunity to expand what it means to have a voice for a cause by utilizing social media," added Brooke Feldman, digital marketing coordinator of Nourison. "DRI and our team are very excited to collaborate on posts to make this informational and fun for each of our followers."
To participate in the campaign, "Like" the Nourison Facebook page, or "follow" the conversation on the Twitter feed. Help spread awareness by using the hashtag #NourisonGives.
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