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Amazon settles into its Prime season

Seattle - What was the very last of the last-minute purchases scooped up on Amazon Prime? Would you believe a mattress topper?
The retailer, which scored a record-setting holiday season for Amazon Prime with scorching sales for toys and games, released some shipping facts today, including this nugget: The last Prime one-day shipping order delivered in time for Christmas was placed on Dec. 23 at 10:22 p.m. PST and shipped to Carlsbad, Calif. The item was a Beautyrest Cotton Top Mattress Pad.
Thousands of tech advisors were on call Christmas Day, enabling Amazon to beat its goal for the Mayday button response time-the average response time was just 9 seconds.
The annual membership program offers unlimited free two-day shipping on millions of items. More than one million customers became new Prime members in the third week of December.


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