• Jennifer Marks

Revman Serving Up Wedgwood

Wedgwood accelerating home expansion

Rich RomanRich Roman
As legendary UK luxury brand Wedgewood looks to establish itself as a broader global home furnishings brand, Revman International has become its first licensee for bedding and bath.
     "The brand has been around 250 years. It has a lot of authenticity," said Rich Roman, Revman's president and ceo.
     Pricing for the collection will be slotted at the better level, but it won't be exorbitant, he said. "Wedgewood Home will be within reach for most customers. It addresses customers who have good taste, who want quality and style."
     Set to debut at the spring 2014 New York Home Fashions Market in March, the collection will roll out to department and specialty stores in the fall.
     Phase one will focus on bedding, with comforters, duvet covers, coverlets and sheets. In sheeting, Revman will produce a core solid color assortment as well as fashion coordinates for top-of-bed. Techniques will include texturization, jacquard and some print, and the design direction is updated traditional.
     "At the end of the day, the traditional customers are the people buying most of the better textiles," said Roman.
     Revman plans to introduce Wedgewood bath to the trade sometime between the spring and fall 2014 markets. The line-up will encompass towels, shower curtains and bath accessories.
     The aim is heirloom quality at approachable price points, and Revman also sees potential for Wedgewood Home in bridal registry. The licensing agreement will debut in North America (U.S., Canada and Mexico) then move into South America.
     Wedgewood Home joins a brand portfolio at Revman that also includes Vera Wang, Candice Olson, Laura Ashley, Marimekko, Nautica, Tommy Bahama, and Steve Madden, among others.
     "This is certainly different from anything we have," said Roman. "I really believe in it."

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