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Premier debuts Tencel/Supima blend

Coimbatore, India - Premier Fine Linens has unveiled a luxury sheeting collection combining Tencel and Supima cotton and will soon follow with top-of-bed.
"Supima-Tencel has been engineered with a unique blend of the world's two most luxurious fibers to make a truly superior product which is incredibly soft with a beautiful luster and sheen," the company said in the announcement.
"We have products in solid sheeting, dobbies (stripes and checks), jacquards. We will introduce in yarn dyed as well," said Shanti Srinivasan, Premier's managing director.
The company is doing about 85% of its business in the U.S., but the mill has been expanding in Europe as well. The company currently exports to more than 40 countries, including Australia, Brazil, Finland, Germany, Italy, Japan, Portugal, Spain, South Korea, Switzerland, Taiwan and Thailand.
The mill continues to grow, recently adding a few air jets to its weaving division.
"The largest expansions have been in the process house and making up divisions. The expansions have been completed and we are now looking at new customers and markets to fill the newly expanded capacities," said Srinivasan.
In addition to the Tencel/Supima program, Premier's brands include ECORA, made from organic cotton; Ultra Fine, a long-staple cotton woven in a special process developed by the mill for luxuriousness; and Pearl, a specialty finish that creates a smooth, glossy fabric finish.
The company sees opportunities ahead.
"The U.S. market seems optimistic for the last few months and I am confident that this sentiment will carry through in 2014," said Srinivasan. "Demand also seems to be in the higher thread counts and the market is moving toward that direction."

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