Fabrictech International rebrands
Retail Editor 4 -- Home Textiles Today, January 20, 2014
Fairfield, N.J. - Sleep products company Fabrictech International has changed its name to PureCare, the brand used in the company's suite of health and wellness products.
"PureCare really represents who we have become. We have evolved from a technological mattress and pillow protection company to a consumer focused brand providing essential products for a healthier and cleaner sleep environment," said "chief marketing officer, Sean Bergman.
PureCare products include mattress and pillow protection systems, such as the Aromatherapy, Celliant and Silver lines which feature OmniGuard Advance as well as aLimited Lifetime Warranty against stains. The company also produces PureCare Plush pillows along with memory foam and latex mattress toppers.
Since 2010, the company has signed license agreements in Australia and Canada, expanded its Las Vegas showroom, and opened a 28,000 square foot PureCare Campus headquarters with offices, showroom and an expanded warehouse. Finally the company has expanded the PureCare marketing, sales and management teams, including the hiring of James Robb to serve as the company's vice president and general manager.
PureCare will introduce its new PureCare One pillows during the Las Vegas Market from Jan. 26-30 at its World Market Center showroom at C-1595.
Mednick Talks to HTT about Online Trends for Textiles