West Elm launches new Sebastian Conran storage and organization items
Retail Editor 4 -- Home Textiles Today, January 15, 2014
New York - West Elm is launching a new storage and organization collection from Sebastian Conran's Universal Expert line.
The London-based designer creates products that aim to combine functional innovation and aesthetic appeal. New for January at West Elm will be storage and shopping bags, $35-$45, and hanging shelves, $40. Additional products will be launched in March, including laundry bins and baskets, coat hooks, and mirrored shelves, $30- $120.
The collection will be available exclusively through West Elm Market, the retailer's housewares division launched in late 2012 and sold in shop-in-shops as well as stand-alone locations in Brooklyn and Vancouver. West Elm Market currently carries small appliances, kitchen accessories, serving items and sink ware under the Universal Expert brand.
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