West Elm launches new Sebastian Conran storage and organization items
Retail Editor 4 -- Home Textiles Today, January 15, 2014
New York - West Elm is launching a new storage and organization collection from Sebastian Conran's Universal Expert line.
The London-based designer creates products that aim to combine functional innovation and aesthetic appeal. New for January at West Elm will be storage and shopping bags, $35-$45, and hanging shelves, $40. Additional products will be launched in March, including laundry bins and baskets, coat hooks, and mirrored shelves, $30- $120.
The collection will be available exclusively through West Elm Market, the retailer's housewares division launched in late 2012 and sold in shop-in-shops as well as stand-alone locations in Brooklyn and Vancouver. West Elm Market currently carries small appliances, kitchen accessories, serving items and sink ware under the Universal Expert brand.
Mednick Talks to HTT about Online Trends for Textiles