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Loloi taps Sandra Standefer as director of textiles

Retail Editor 1 -- Home Textiles Today, February 3, 2014

Dallas - Hand in hand with Loloi Rug's rapid expansion of its accessories line of decorative pillows comes the appointment of Sandra Standefer as the company's new director of textiles.

Standefer brings more than two decades of industry experience. Most recently, she served as vp of marketing at HFI Brands, where she was credited with marketing and developing not only HFI Brands but also each brand company the company represented, including Lilly Pulitzer Home, Barclay Butera Lifestyle, Hotel Maison and Peoploungers.

Earlier in her career, Standefer held various marketing roles at The Home Company, where introduced the company to marketing in the digital age, co-developing The Home Company's website while creating all of the company's print materials. Before that, she was brand manager for Barbara Barry Realized by Henredon.

"This experience will help her lead marketing efforts for Loloi's new pillow line, which has recently added 55 new pillows bringing the total to over 200," said Amir Loloi, Loloi ceo.

In her new post, Standefer is charged with overseeing sales and operations of the company's textile categories, supporting Loloi with branding and showroom events and helping plan and coordinate Loloi's presence at market events.
"Sandra is a dynamic and innovative merchandiser with an in-depth knowledge of home furnishings marketing. We are encouraged to see the success and growth of our line of pillows, and feel very lucky to have Sandra on board as part of the Loloi team."

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