Springs Creative intros new logo for Firegard
Retail Editor 4 -- Home Textiles Today, January 23, 2014
Rock Hill, S.C. - Springs Creative has fashioned a more contemporary logo for its proprietary Firegard yarn technology.
Firegard is in knitting a fire-retardant substrate used in the protection of mattresses to comply with 16 CFR 1633. In a point of differentiation from other such technologies, Firegard allows for stretch and recovery so as not to impede the feel of the sleep surface.
The former logo has been in use for 25 years - since Firegard's inception. The new logo will appear on new Firegard products debuting at the ISPA Expo in March.
"At Springs Creative, we are always looking for new innovations while maintaining the reputation of the original Firegard product," says Kenny Parrish, vp of sales, Springs Creative Specialty Products Group.
Mednick Talks to HTT about Online Trends for Textiles