Karastan adds SmartStrand construction
Retail Editor 4 -- Home Textiles Today, January 20, 2014
Sugar Valley, Ga. - Karastan is for the first time introducing to its line SmartStrand Silk, a fiber Mohawk has formerly used only in broadloom, in its new Euphoria collection.
"SmartStrand with its sustainability story, its durability, its built-in stain protection and its incredible softness has been a game changer from the beginning," said Brandon Culpepper, vp of specialty sales for Mohawk. "Now we are taking this amazing fiber family and introducing it in Karastan rugs. SmartStrand Silk is twice as soft as SmartStrand, which will make rugs in the Euphoria Collection a true joy to experience."
SmartStrand is made in part with naturally occurring sugars from renewable corn crops. Mohawk claims the fiber "outperforms and outlasts competing stain-resistant fibers."
The US-made Euphoria rugs are "as soft as silk," the company said, and as durable as nylon yet offer the look of wool. Patterns in the collection are transitional and relaxed, including fretworks, suzanis, Persian designs and florals.
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