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Housewares show presentations offer tips on color, trends and technology

Rosemont, Ill. - Influential trend experts will share their insights as part of the upcoming International Home + Housewares Show educational sessions.
The presentations are held in the Grand Ballroom/S100 of the South Building and are free to all show attendees. Among the speakers will be Michelle Schumaker, home goods branding lead at Google; leading color forecaster Leatrice (Lee) Eiseman, executive director of the Pantone Color Institute and an attendee favorite for her color predictions; and Tom Mirabile, svp, global trend and design at Lifetime Brands, who offers his vision for the top consumer trends of 2014.
In "Rethinking the Shopper's Path to Purchase" at noon Sunday, March 16, Michelle Shumaker will present Google search data and the results of a new custom consumer housewares research study that will help attendees better understand the new technology-driven path to purchase, and build targeted marketing strategies to own the new "digital shelf."
Every year, Tom Mirabile offers his consumer trends visions to help buyers and vendors stay one step ahead. This year's presentation, "Top Trends for 2014-The New Normal: How to Survive and Thrive in Our Erratic Marketplace," will track changes in the consumer mindset and how that impacts housewares manufacturers and retailers alike. Mirabile's presentation begins at 7:30 a.m. Monday, March 17.
At noon Monday, Lee Eiseman will talk about coming color trends in "New Harmonies: Changing Themes in Color/Design Trends." For example, one of the nine color palettes that will guide consumers in 2015, called "Zensations," draws on the soft, quiet and meditative underpinnings of Zen, a state of being that incorporates the body and mind.
To close out the educational sessions on Tuesday, March 18, Eiseman and Mirabile will come together to shed light on today's consumer and the essential role of color in both serving and connecting with them in a joint presentation, "Engaging the Consumer: Facts vs. Fictions in Lifestyle and Color."
More information about show seminars and events is available in Housewares Connect 365 on IHA's website at www.housewares.org/housewaresconnect365.

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