Housewares companies raises funds to fight pediatric cancer
Retail Editor 5 -- Home Textiles Today, February 27, 2014
New York--Housewares brands OXO, Breville, and Bormioli Rocco joined forces this week at a gala that raised nearly $900,000 for Cookies For Kids' Cancer, a non-profit organization committed to finding a cure for pediatric cancer.
The event was held at the Altman Building in New York City and involved more than forty of New York City's top chefs as well as celebrities Paul Rudd, Karlie Kloss and the Barenaked Ladies.
Gretchen and Larry Witt, two OXO employees, were spurred by their son Liam's battle with pediatric cancer to start Cookies for Kids' Cancer. The couple baked 96,000 cookies to help raise money for a promising pediatric cancer treatment, launching the first of the organization's signature fund raising bake sales.
Over the past eight years OXO has helped raise over $1 million through its "OXO Good Cookies" campaign. During the Chefs for Kids' Cancer gala, OXO harnessed the power of social media to raise awareness for the cause; for each use of the hashtag #Chefs4Kids, OXO pledged $1 to the foundation, up to $5,000.
"At OXO, we operate like family. We support one another. Liam Witt was a fixture in our office, and his passing impacted each of us personally and profoundly." said Alex Lee, president of OXO. "We have always been a proud partner of Cookies for Kids' Cancer, and our hope is that our participation with Chefs for Kids' Cancer will help raise even greater awareness."
Mednick Talks to HTT about Online Trends for Textiles