Safavieh helps customers create "Dream Room" with new interactive website feature
Retail Editor 5 -- Home Textiles Today, February 25, 2014
Port Washington, N.Y. -- Safavieh has launched a microsite, http://www.safavieh.com/dreamrooms, to offer consumers a broad range of home decorating possibilities that incorporate the company's rapidly expanding assortment of home furnishings products.
The site features 10 curated lifestyle room photos for spring 2014, all completely furnished in Safavieh furniture, rugs and decorative accessories.
Consumers can scroll over individual products in each aspirational lifestyle room to bring up screens with complete item details. The site also takes viewers to a shopping cart, and to links that will allow them to save a product for future reference or share it through social media.
"The Dream Rooms program brings to life our total home decorating concept and reinforces the Safavieh brand as a one-stop source for everything consumers need for a more beautiful home," said company principal, Arash Yaraghi. "We have been working toward this goal for 10 years, and are now capable of supplying complete rooms in multiple lifestyle themes, with a comprehensive assortment of floor coverings, upholstery, accent furniture, decorative accessories - even artwork and chandeliers."
The Safavieh Dream Rooms are to be featured in the company's national advertising campaign during 2014 with a call to action inviting consumers to the microsite to "Shop the Look" and further explore product features and pricing.
And this spring, Safavieh will launch a Dream Room contest on Pinterest, which Yaraghi said is "highly compatible with the concept of planning rooms that can be created both instantly and over time."
After researching consumer decorating preferences through actual sales and focus groups, Safavieh sorted Dream Room designs into the following themes: Suburban Exotic, Classic Traditional, Maison Chic, Manhattan Townhouse, Chelsea Loft, Georgetown Brownstone, Urban Penthouse, Paris Glamour, Country Manor and Coastal Retreat.