Chris Madden signs with Sunham Home Fashions
Retail Editor 2 -- Home Textiles Today, February 24, 2014
New York - Sunham Home Fashions has partnered with designer Chris Madden as the brand's anchor licensee for soft bath.
Through an agreement brokered by brand management company Earthbound, Sunham will produce towels, rugs, and shower curtains under the Chris Madden brand.
"Sunham is an ideal partner to execute Chris's vision of the home as a place of comfort, celebration, and a reflection of one's personal style," said Nick Madden, president of Chris Madden Inc.
"We are very excited to have this opportunity to work with Chris, her team and the Earthbound group. The Chris Madden Brand is one that clearly resonates with today's consumer and this product launch will bring a fresh, new design perspective that captures Chris's unmistakable style," says Jane Cooney, vpof Sunham Home Fashions' bath division.
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