Lifetime Brands acquires Built NY
March 4, 2014,
Garden City, N.Y. - Lifetime Brands is diving into neoprene.
The kitchen and tableware company said it made the acquisition of Built NY, an innovative company that uses a material originally developed for wetsuits to make housewares such as bottle totes, oven mitts, mobile device cases and travel bags.
Jeffrey Siegel, Lifetime's chairman and ceo, said, "Built is well known and highly regarded for authenticity, quality and innovation. Built's product line, which embodies ‘the good life' spirit, will complement Lifetime's product portfolio and enhance our distribution to fine retailers worldwide."
John Roscoe Swartz, a founder of Built, will join Lifetime as president of Lifetime's newly formed Built Division. "Lifetime's commitment to design, quality and innovation makes it the perfect partner for Built," he said. "We look forward to continuing to deliver to our customers Built's unique combination of design, quality and innovation for the gourmet life."
The move gives Lifetime Brands a new edge in the popular hydration category. Lifetime markets its products under kitchenware brands as Farberware and KitchenAid as well as tableware brands such as Mikasa and Pfaltzgraff. The company also provides exclusive private label products to retailers worldwide. It acquired Kitchen Craft, a British supplier of kitchenware products and accessories, in January.
Built's customer base comprises over 30,000 retail outlets in over 60 countries.