Good things, smaller packages

A refurbished, but smaller Macy’s leads one mall’s upscaling

Six months after a grand reopening, a new Macy’s is anchoring a planned $80 million renovation of the Westfield Mall in Bayshore, N.Y. The retailer razed a store originally built in 1963 boasting 318,000 square feet, and re-launched a smaller 200,000 square foot store with a more upscale feel to match the mall’s new vibe.

Lord & Taylor, JCPenney and Sears round out the anchors. Up market specialty stores, including Michael Kors and jewelry maker Pandora, are now Macy’s newer neighbors.

Despite announcing store closings (five), openings (eight), layoffs (2,500), and legal wrangling revolving around Martha Stewart and JCPenney, the spruced up home store shows that it is business as usual on the floor.

Martha Stewart still welcomes visitors at the home store entrance and generous signage shows off the brand’s towel wall and bedding. More than 17 bed displays feature favored designers such as Tommy Hilfiger, brands such as Croscill and in-store labels such as Hotel Collection and Bar III.

The Bar III brand seems to have more visual impact than in the past, with a vignette that included a few display beds and a range of accessories including bright pillows and robes. The brand, which according to the retailer “speaks to a young, style-savvy and technologically-sophisticated customer,” is obviously part of its millennial strategy to capture 13 to 30 year olds.

One question going forward: Will the look of soft home here and in other stores change for suppliers working with Macy’s? In announcing various cost-cutting measure this past January, the retailer said it would “eliminate the district planner role for soft home categories.” According to Macy’s, going forward, the responsibility for soft home planning will shift to the regional and national levels.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!